Blog
Intelligence Lab
Playbooks for winning discovery, recommendation quality, and citation trust across major AI systems.
How AI Assistants Decide Which Brands to Recommend
AI assistants do not browse the web and pick favorites. They synthesize from sources — and brands that appear in those sources get named. Here is how that process works.
What Is llms.txt and Why Your Website Needs One in 2026
llms.txt is a simple markdown file that tells AI crawlers exactly what your brand does, which pages matter, and how to represent you accurately. Here is what it is and how to create one in minutes.
Keywords Are Dead. Google’s New "AI Mode" Just Replaced Them.
Google AI Mode has crossed 1 billion monthly active users, and search queries are now 3x longer. Here is what this means for your search strategy.
Google’s "Personal Intelligence" is Live. Is Your Brand Recommendable?
Gemini can now read secure calendar events, emails, and photos to answer search queries. Here is what this means for your brand's AI search visibility.
AI Visibility: What It Is and Why It Matters Now
AI assistants answer category questions before prospects ever reach a search results page. AI visibility is the measure of how your brand appears in those answers — and most brands have no idea where they stand.
How to Track AI Traffic in Google Analytics 4 (ChatGPT, Perplexity, Gemini, Claude)
AI assistants now send measurable traffic to your site, but GA4 buries it inside Referral and Direct. This guide shows the exact regex, segment, and custom channel group to isolate it in about 15 minutes.